Las Vegas · Los Angeles · Scottsdale
Anne Sostman
Positioning is the whole job.
Twenty years spent working out who the buyer actually is, then building the thing that reaches them. Film campaigns, a technology startup, fifteen years in automotive, and now two practices at once: a marketing firm and a luxury real estate business.
Start a conversationThe Route
Three cities, one question.
I studied marketing at Cal State Fullerton and went straight into the worldwide marketing and creative advertising department at Sony Pictures International then as a Sales Agent for a worldwide production and sales agency firm. Selling a film is the purest form of the problem: no repeat customers, no second chance, an audience that decides in a single weekend.
Then a technology startup later acquired by CBS Entertainment, and fifteen years in automotive, ending as a Sales Manager at Mercedes-Benz of Gilbert, and worked as the Director of Business Development for multiple automotive groups. Different products, identical work.
I transitioned into real estate in the luxury markets of Scottsdale and my business is driven by my strategic marketing and extensive sales background.
Raised here. A city that runs entirely on knowing how to make people pay attention, which turns out to be an education.
Cal State Fullerton, then Sony Pictures International, then a Sales Agent for a worldwide production and sales agency. The scale where a weekend decides everything.
Automotive through Mercedes-Benz of Gilbert, then luxury real estate. The same discipline, applied to the largest thing most people ever sell.
LA / OC / LV coming soon
What I Do
Two practices, one discipline.
Work out who it is for, then make that person unable to miss it. A house and a company are the same problem wearing different clothes.
Spark Noir Creative
Strategic, customized marketing plans for individuals and companies. Brand positioning, campaign strategy, and the creative to execute it. Clients anywhere, because the work has never required a shared time zone.
sparknoir.com →Luxury Listings
Licensed in Arizona with The Brokery, representing sellers of luxury property across Scottsdale and greater Phoenix. Every listing gets a campaign built for its actual buyer rather than a template.
amsrealtyaz.com →